History book commemorating the company’s 100-year anniversary
Book jacket (detail) · This 176-page hardcover coffee-table book tells the story of the Manitowoc Company (from 1902-2002). During the span of that century, they built ships, cranes and awesome ice machines.
Chapter opener spread · Lunch-break entertainment, 1940’s-style. In the middle of the photo, an orchestra is playing a noon concert for the shipyard workers. Very similar to modern lunch-breaks spent sitting alone in a Taco Bell parking lot eating a 99-cent burrito in an idling Chevrolet Cobalt.
Depression-era spread · A Manitowoc crane works on the U.S. Capitol building and a postcard-depiction of "Lake Michigan’s Great Pleasure Steamship" the Theodore Roosevelt, which was also build by the Manitowoc Company.
From Manitowoc to the Sea feature story · During World War II, the Manitowoc Company also built submarines for the U.S. Navy. To get from to inland Manitowoc, Wisconsin to the Gulf of Mexico, the submarines had to travel 1,500 miles over the span of roughly two weeks. Thank god they had OnStar back then to keep them on course.
Chapter opener spread · The harbor of Manitowoc, Wisconsin, circa 1900. The white building on the far-right is where you could rent jet skis at reasonable hourly rates.
Reagan · He was President of the United States. He liked jelly beans and the Contras.
The Manitowoc Ice-Mobile · In the 1960’s, Manitowoc got into the commercial ice machine business. This 26-foot Dodge van was retrofitted with carpeting, plush seats, A/C, eight-track stereo and bank of ice-cube machines. It crisscrossed the country, much like the movie Road Trip, but with frozen water instead of Seann William Scott.
War Exploits of Manitowoc Submarines feature story · 25 of the 28 submarines built at Manitowoc saw combat in the Pacific. This was actual war, unlike every Bravo Network reality-TV contestant who says, "This is war."
Printed endsheet · Just a standard, corporate "ideation" session held in Conference Room 3A.
Multi-color headbands · The red and white cloth at the end of the book spine, not the terrycloth ones you wear while working-out to Olivia Newton John.
Scope of work:
book design, layout, print production, photo research